The Role of Social Media in Indonesia's Successful Implementation of the COVID-19 Vaccine Program in West Sumatera Province

This study examines the COVID-19 vaccine campaign in Indonesia using a social media communication strategy. The strategy is evaluated based on implementation of communication, resources, disposition, and bureaucratic organization. research approach with assistance NVivo 12 Plus data sources from Twitter account Ministry Health West Sumatra Provincial Office as well numerous works literature. Generate important be able to analyze data. concludes that has been effective, diverse information regarding use vaccines, impact their usage, good openness, collaboration government corporate entities, various community support policies. Due cooperation between Youth Sports, which responsible for providing facilities fostering religious peace, resources are effectively coordinated. disposition indicator positive attitude action consistently provided by medical staff instill sense security comfort. success vaccinations determined communication. Various socializations education offered efficiently contribute program. focuses solely role contacts vaccination program Indonesia.